Six Phases to Content Mastery
Follow the path from connecting your first profile to becoming a data-driven content creator.
Connect Your Profiles
Start by submitting your TikTok, Instagram Reels, or YouTube Shorts profiles. Our system begins analyzing your videos, building the foundation for personalized insights.
Data Processing
We analyze every video - transcripts, captions, engagement metrics, posting patterns. Our AI processes hundreds of data points to understand what makes your content tick.
Chat with Your Data
Ask anything about your performance. Which hooks drove the most saves? What topics get shared? Our AI provides grounded answers with specific examples from your content.
Discover Patterns
Uncover hidden patterns in your data. See which video lengths perform best, what posting times drive engagement, and which content themes resonate with your audience.
Generate Ideas
Get AI-generated hooks, scripts, and content ideas based on what's actually working for YOU. No generic advice - every recommendation is grounded in your performance data.
Execute & Iterate
Create content with confidence, track results, and continuously refine your strategy. Sandman becomes your always-on content strategist, evolving with your channel.
The Anatomy of Viral Video
Every successful short-form video follows these four phases. Master each one to maximize your impact.
The Hook Phase
The most critical moment. Your hook determines if viewers stay or scroll. We analyze which opening patterns capture attention in your niche.
Insight: Top creators spend 80% of their creative energy on the first 3 seconds.
The Build Phase
Where you deliver value and build tension. This is where storytelling, demonstrations, or information unfolds. Pacing here determines watch-through rate.
Insight: Videos with clear structure in the build phase see 40% higher completion rates.
The Payoff Phase
The conclusion that makes viewers save, share, or follow. A strong payoff creates lasting impact and drives the actions that matter for growth.
Insight: Clear calls-to-action in the payoff phase can double your follow rate.
The Iteration Phase
Analyzing what worked, doubling down on winners, and testing new variations. This is where data-driven creators separate from the rest.
Insight: Consistent iteration based on data leads to 3x faster growth than guessing.
Data-Driven Decisions, Not Guesswork
Most creators rely on intuition. The best creators combine intuition with data. Sandman analyzes every aspect of your content performance so you can focus on creating.
- Analyze hooks that actually stop the scroll
- Identify topics your audience engages with most
- Generate scripts based on your winning formulas
- Track what matters - saves, shares, and follows